登場
Why 'toujou'?
entry (on stage); appearance (on screen)
entrance; introduction (into a market)
Developing a professional website builder
by taking on the ‘one fits most’ approach
This is a manifesto for conquering undiscovered markets, questioning existing business models, and finding better solutions. With this in mind, this is why we are convinced of our website builder.
Today, countless web agencies in Germany, Europe, and worldwide are using the professional content management system TYPO3 to build successful, large scale, excellent and highly complex websites. The demand for elaborate web solutions is constantly increasing.
The number of professional corporate websites and high-end portals that were built using TYPO3 since the system was created in 1998 is remarkable. The growth of TYPO3 has been successful, because of the hard work and quality guaranteed by the core developers.
Missing a part of the market
The market is constantly growing, but there is a lack of understanding for the challenges small and medium-sized businesses. These are businesses with budgets professional web agencies consider too small to consider.
The consequence: Small and medium enterprises (SME) are currently being served by a variety of low-quality web designers and website builders that advertise the creation of a website in minutes at rock-bottom prices.
Defining the needs of SME websites
Professional web agencies should not leave this chunk of the market untouched. Are their budgets really too small to leave their needs unfulfilled? Is there anything we can do to provide sustainable web development for these smaller players? How can we serve local players and hidden champions who need competent web development?
Let’s look at the basic needs of these particular clients for a minute:
- They’re looking to launch professional websites quickly.
- They want a state-of-the-art website that will grow with their company, so that relaunches become a thing of the past.
- They need a service that is affordable and has a transparent cost model.
- The system also has to be user friendly for their editors, marketing and web design staff.
- It also needs to be responsive on every device.
- And they need the freedom of choice and the possibility to change website providers when needed.
The art of the compromise
It’s a bold concept: One solution that serves everybody. Years of experience and numerous projects of all budget sizes have taught us that a successful website builder must comprise components that offers an attractive compromise.
On the customer side, agencies want to create a custom website that has a unique look-and-feel that represents the client's brand well. But looks are far from everything: Content is king and a custom experience is part of both content and corporate design?
Augmenting the portfolio
On the technical and economic side of a professional website builder, the daily customer service needs to be based on standardized code. Updates, bug fixes, and deployments — every task should be dealt with and repaired everywhere, once. Treating every issue as individual is counterproductive expensive for the agency.
Our solution: A standardized, pre-configured, and customizable package that fits most of the needs of small and medium businesses.
Why “most needs”? Because there will always be exceptions. No product can ever meet every need.
Still, marketing promotes website building as easy and achievable in minutes. Is that really the truth?
Introduce & inspire
Our business model caters to all the clients that have been undervalued due to their smaller budgets. We call it toujou. A website builder that's still truly professional and truly customizable.
This is not a sales pitch!
With toujou, any web agency can sell toujou-based websites to their clients. And if they cannot serve the prospective client themselves, they have the option to secure a solid commission and hand over the project to us.
And the small and medium-sized businesses get what they need to: A low initial investment in a professional website that won't limit them in the future.